Unilever had fantastic results with adding their Twitter link to their email signatures, increasing their following by nearly 500%.
The heatmap studies above are a perfect example of this - if you want to draw attention to something in your email, you might want to consider making it a part of a well-designed signature. When crafted correctly, an effective Outlook signature can help achieve the following: Attract Attention The point here is that there is a right and a wrong way to plan and design your email signature - and the right way will generate a lot of opportunities for your business. Now, this isn’t to say that you absolutely must include a banner, or bright colors, or even any images at all. Look at that difference! The reader’s eyes are immediately drawn to the signature box, where they’re called to engage further with the brand. The following email was sent with an optimized and carefully crafted signature, with the CTA built-in. Worse than that, though, is the fact that the reader devotes almost no attention to the call-to-action underneath the signature. Notice the way the reader’s attention splits between the sender’s contact information and their company details - this information could certainly be better streamlined, to say nothing of its style or design. Let’s look at a couple of examples.īelow is the heatmap of an email with a basic (and somewhat poorly-designed) signature. In heat map studies, email signatures created with intentionality drew a tremendous amount of attention upon opening the email. It’s also an easy point of reference for anyone who needs to contact you.
In many ways, it is akin to a digital business card for new contacts. Your email signature is, surprisingly, one of the best ways to make a first impression on your recipient. How Yesware Can Help Your Team Better Manage Your Emails.5 Examples of Email Signatures to Copy and Paste.